Whether or not you’re a new Amazon vendor or million-dollar model, writing a “good” Amazon itemizing is essential to your success.
After all, your listings have to be key phrase optimized, but when the copy is bland, uninspiring, or lacking data, you’ll possible miss out on gross sales to your rivals. Not all Amazon sellers are snug writing their very own Amazon listings — as perhaps they’re not robust writers, don’t perceive methods to conduct correct key phrase analysis, or just don’t have the time.
On this article, we’ll give you six recommendations on writing a superb, compelling Amazon itemizing.
Plus, we’ll share our #1 resolution that can assist you create optimized Amazon product listings in a single click on with our new AI integration – making your life as a vendor simpler, and saving you time!
Why your itemizing copy is vital
In brief, your itemizing copy tells the shopper precisely what your product is, what it does, why they want it, why it’s higher than the competitors, and the way it will assist remedy their downside. If you are able to do that successfully, your itemizing could have a better probability of changing.
Optimizing your itemizing with related key phrases will assist prospects discover your merchandise,, however with out robust itemizing copy, or a purpose why somebody can buy your product, you might not obtain the gross sales you anticipate.
READ MORE | Amazon Key phrase Analysis: Your Information to Success in 2023
When prospects scroll by your product itemizing, they’re on the lookout for extra details about the product, about your model, and why they need to purchase this product over one other. Certain, branding and imagery are additionally essential, however in the event you don’t present very important details about the product, that buyer possible received’t convert.
In the event that they’re left on the lookout for extra data, or have extra questions that aren’t answered inside your itemizing copy, they’ll depart and go check out certainly one of your rivals.
Now let’s go over what makes a good Amazon product itemizing.
How one can write an Amazon itemizing that converts
The very last thing you need is for a possible purchaser to exit your itemizing and go buy from certainly one of your rivals.
When writing your itemizing, think about your self because the buyer. What would you wish to know? What data are you on the lookout for? How will this product assist me or remedy my downside? Ask your self a lot of these questions.
Not solely that, you want compelling language to assist conceive the shopper why they want your product. Listed here are six important ways for writing a superb Amazon itemizing.
NOTE: This text is particularly about writing efficient copy on your Amazon listings, not key phrase optimization. If you wish to study extra about key phrases and different optimization methods, try our article on itemizing optimization: Amazon Product Itemizing Optimization in 2023.
1. Embody detailed data
This will likely appear apparent, however make sure that to incorporate detailed details about your product comparable to dimensions, supplies, colours, dimension, or utilization.
For sure merchandise, data comparable to product dimensions could make or break a sale. You’d be shocked what number of listings don’t embrace this straightforward but vital element.
2. Assist the shopper image themselves utilizing the product
Including detailed data is vital, however don’t merely checklist out the specs or options of the product. Paint an image of why that data is vital or why it’s helpful.
For instance, if you’re promoting a rest room self-importance, realizing the product dimensions is essential to a buyer. As a substitute of merely mentioning the scale, additionally embrace how or the place the product would work for them.
As a substitute of writing:
- This self-importance is 24” W x 18” D x 33” H
Write one thing like:
- Your new toilet self-importance is 24” W x 18” D x 33” H, making it the proper dimension on your small toilet or powder room for visitors – Supplies ample storage for toiletries with out compromising area.
Whereas the primary instance does give the shopper the scale they’ll want, the second instance provides them one more reason why this product will work for them.
Make your description compelling, informative, and to the purpose with out being overly sales-y.
3. Reply buyer questions
Take into consideration what kinds of questions your prospects could be asking about your product when writing your itemizing.
If you’re unsure, check out your rivals listings, go to the “Buyer questions & solutions” part and see what precise prospects are asking.
Not all prospects will ask a query on an inventory earlier than buying. If they can’t discover what they’re on the lookout for, they’ll look elsewhere. Be sure you reply a very powerful questions you could find inside your personal product itemizing.
4. Know your buyer
Some merchandise have a really particular viewers and others, can attain a wider group of individuals.
When writing a product description, it is advisable know who your prospects are. If you’re promoting a distinct segment product comparable to a shower toy for teenagers ages 2-6, you’ll cater your itemizing copy particularly to oldsters of young children. You can achieve this by including cutesy, humorous language that may make that toy extra interesting to that sort of buyer.
In case you’re promoting instruments to contractors, maybe your description could be finest if it was straight to the purpose with out being too pushy or gimmicky.
Although if you’re promoting one thing that might attain a wider viewers, comparable to an affordable silverware set, making an attempt to cater to a really particular viewers wouldn’t be the right technique.
The purpose of your gross sales copy needs to be to focus on a variety of consumers, not area of interest all the way down to a selected demographic. Utilizing the silverware instance, you may say one thing like, “This 20-piece silverware set is ideal for faculty college students, small flats, first-time residence patrons, accommodations, outside kitchens, and far more.”
5. Make your itemizing simple to learn
Whereas key phrases and compelling copy are clearly vital, you don’t wish to go overboard with textual content all through your itemizing. Nobody desires to learn giant blocks of textual content so make certain that your bullet factors and descriptions are brief and to the purpose.
The truth is, in Amazon’s itemizing tips, they counsel protecting your bullet factors beneath 1,000 characters complete — or about 200 characters per bullet level — because it improves readability.
It’s doable to be persuasive and concise whereas nonetheless together with related key phrases.
Take a look at the bullet factors on certainly one of Jungle Scout’s merchandise, Washable Pee Pads for Canines.
Every bullet level is round 200 characters every. It’s okay in the event you go over, however don’t do it by a lot or else the bullet level will look too cumbersome.
6. Resolve an issue
Does your product assist remedy an issue {that a} buyer might have? Be sure you make clear that inside your product itemizing copy. First state what the frequent downside is and the way your product will remedy it.
Utilizing the Jungle Creations Washable Pee Pads for instance once more, try this description inside the A+ Content material:
In our itemizing, we level out a standard downside prospects have with different merchandise much like ours. What we painting within the bullet factors and A+ Content material, is how this product would be the excellent resolution to their downside.
What to do in the event you hate writing Amazon listings
Writing a superb Amazon itemizing takes time, effort, and powerful copywriting expertise.
We all know you’d fairly give attention to producing extra gross sales or increasing your product line than making key phrases match into your product listings. Particularly at scale, protecting your listings optimized and aggressive takes up lots of your time —ime that you may be spending on extra vital points of your corporation.
Half of Amazon sellers cited itemizing optimization as a present problem for them – so let Jungle Scout assist write the itemizing for you!
Introducing Jungle Scout’s new AI Help inside our Itemizing Builder characteristic! AI Help makes use of synthetic intelligence to permit Jungle Scout customers to robotically generate content material for his or her Amazon listings in only one click on.
AI Help will take the highest key phrases out of your key phrase lists (discovered with Key phrase Scout) and leverage Open AI’s mannequin to generate itemizing content material, together with your product’s title, bullet factors, and product description.
AI Help will correctly combine your key phrases in your listings the place they take advantage of sense for not solely Amazon’s algorithm but in addition Amazon’s prospects.
What can AI Help assist with?
- Studying the ropes. If you’re a brand new vendor and don’t have a lot expertise writing Amazon listings, AI Help may help offer you a transparent and fast begin to creating your itemizing. See how key phrases affect your itemizing optimization and learn to write for the Amazon shopper viewers.
- Producing concepts. AI Help may also assist new sellers with thought era. The AI-generated content material might have product advantages you hadn’t considered.
- Translating. For these promoting within the U.S. market who aren’t native English audio system, AI Help is ideal for sellers who don’t converse or write fluently in English. It could save sellers the price of a translator and scale back the danger of language errors.
- Scaling your corporation. If you’re a longtime vendor with tons of merchandise, you in all probability don’t have the time to jot down listings for brand spanking new merchandise. AI Help will assist Amazon companies handle and scale your itemizing optimization.
Get able to have one of the best Amazon listings
Writing a superb, compelling, and optimized itemizing will be robust however we hope this text will make it easier to create one of the best listings doable. And in the event you don’t wish to write them your self, try Jungle Scout’s new AI Help device!
