Cable and satellite TV companies are gearing up for another round of price hikes to try to recoup their losses from the cost of programming they produce, but consumers are concerned that they will soon be paying for a higher rate of service.
As the market continues to struggle with high rates of cord cutting and the rise of online video, many consumers are being pushed into the middle of a price war.
Cable and telecom companies have responded by making some of their services more expensive and by offering additional features such as higher-speed Internet and more channels.
But a new study from the American Enterprise Institute suggests that consumers are paying more than they should.
According to the study, Americans are paying nearly $20 a month more for basic cable TV than they did two years ago, when the cost was $6.95 a month.
The study found that in 2017, consumers paid about $3.5 billion more than the same period last year, when cable TV service was $7.75 a month cheaper.
But consumers are still paying more, and some are taking out larger credit cards and buying new devices to watch television.
“There’s a lot of confusion out there, which is really frustrating,” said Chris Sacca, a professor of marketing at Georgetown University.
“People are worried about the cable and broadband services they’re paying for.
It’s not clear why.”
Sacca said the increase in prices has been a major factor behind a spike in cable subscriptions.
The research showed that in 2018, the average monthly cable bill was about $6,800, and that a whopping $1.4 billion of that went toward the cost to pay for cable TV.
But that was before consumers saw how much the cost increased over the past year.
The price of basic cable television has more than doubled in the past two years, with an average monthly bill of $7,907 in 2018 compared to $5,868 a year earlier.
The study also showed that over the last year cable subscription growth slowed to 3.6 percent, while the number of subscribers increased by 10.3 percent.
The cost of basic television also rose more rapidly than internet cable.
In 2018, an average $7 a month went to pay internet cable and $6 a month for basic TV.
But the cost for internet cable increased from $4 a month to $8 a month in 2018.
“We don’t want to give consumers the impression that the cost increase is coming from us,” said David R. Cohen, a senior vice president at the National Cable & Telecommunications Association, which represents cable and other cable companies.
“We’re going to be offering an affordable package, and we’re going, and it’s going to make a huge difference to our subscribers.”
For now, consumers will have to decide between a higher price or an increase in the cost.
The FCC recently announced that it was planning to extend the time cable providers can charge customers who cancel service.
The agency is considering a rule that would allow cable companies to charge customers for additional hours that they don’t actually have.
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