Comcast and Charter Communications are offering subscribers in the Washington, D.C., area $6 to pay for Internet access.
The offer, which has not been widely advertised, applies to Comcast and other cable companies in the region, the companies said in a statement.
Customers will be required to purchase a service that includes at least two years of video-on-demand Internet service.
Customers who are eligible to receive the service will be able to choose between a $10 a month Internet service and a $6 monthly Internet service package.
Customers can choose to upgrade to a $12 monthly Internet plan if they choose.
The announcement comes as the National Association of Broadcasters announced it is seeking to bring its broadband rules to the United States by 2021.
The rule change is part of a larger effort to rein in the broadband market that has become more competitive with cable TV.
The broadband industry has been under pressure from the cable industry, which argues that the rules will lead to slower Internet speeds, fewer choices and fewer jobs.
But advocates of deregulation argue that the broadband industry is doing a lot to foster competition and create jobs.