CNN and MSNBC all dropped out of the top 10 cable news networks in March, according to new rankings by a group of industry experts.
The analysts at the New York-based news media consultancy, which provides ratings and data to TV, radio and digital media outlets, said the dropout rate of CNN and ABC dropped from 25 percent to 17 percent and that NBC dropped from 10 percent to 9 percent.
ABC’s numbers dropped from 20 percent to 16 percent, while MSNBC’s dropped from 19 percent to 12 percent.
“As newsrooms have increasingly moved to digital, more and more content is being driven by a variety of sources and platforms, from social media to news and opinion content,” said John Grisham, the firm’s chief executive.
While CNN and NBC both made gains, CNN dropped from sixth place to fifth.
On a per-subscriber basis, MSNBC fell from seventh to tenth place.
Grisham said he expects the network to be on the decline in the coming months, with the cable news network losing some of its audience and the digital news outlet’s audience being squeezed.
More from the NYT: The decline of MSNBC has been more dramatic than the decline of CNN.
CNN lost 8 percent of its total viewers, down from 16 percent in 2016.
MSNBC lost 7 percent of total viewers in 2016, down by 11 percent from 19 million viewers in 2015.
The networks had lost 7 million total viewers and 9 million of its 18 million total subs in the 2016 presidential election.