A group of TV and movie companies are pushing to ditch the “narrow” viewing options that cable companies allow customers to access over the Internet and in the TV’s on-demand library.
The Motion Picture Association of America, the major industry trade group, said Tuesday that it was recommending the end of the narrow viewing options in the streaming TV box that some consumers have used to access the web, social media and the movie library.
The group has been pushing for the industry to adopt more universal standards for Internet access and to allow consumers to download shows and movies onto their computers and phones.
“The current ‘nonsubsidual’ and ‘nondiscriminatory’ viewing options do not provide a meaningful way for consumers to access entertainment content from streaming providers, particularly on a wide variety of devices,” the group said in a statement.
While the company’s proposal does not propose a change to existing TV or movie licensing agreements, it said it was working on a proposal that would provide better protection for cable subscribers.
The proposed new standard would apply to streaming services like Netflix, Hulu, Amazon Video and HBO Go.
The group said it would continue to urge the industry not to adopt such a “sham” standard.
“It is important to keep in mind that these ‘nonesubsidional’ viewing and downloading services are currently available on devices of any manufacturer,” the MPAA said.
“While this might seem like a small price to pay for access to some content, this option is not a neutral platform.
More than 30 million people are using Netflix and other video streaming services.